The 4 Pillars of ArchiTEXTURE

Transform your client's curls

This online course is designed to help hair stylists just like you learn a system of techniques to create beautiful, healthy curly hair for your clients. It's the perfect way to stay ahead of the competition and take your service offerings to the next level.

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6 Weeks of Curl Classics

Online Course for hairstylists

Ready to start really understanding naturally curly hair? Then you're in the right place.

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Redefining Curl Education

I am obsessed with natural curl textures and want to inspire your confidence and help you grow your business by teaching you how to embrace any texture in your chair.

I remember feeling this way too and I know it's a total bummer when you loose confidence in yourself and the client can see it. Ouch! 

Maybe you have some experience but still feel unsure how to best organize your process. Or you're overly frustrated with the lack of curl education or the way it's presented isn't clicking with you and you're feeling a little lost. You're not alone!

Luckily, I'm here to help. In The 4 Pillars of ArchiTEXTURE, I will break down my 4 part system into an easy to follow, easy to replicate process you can apply to any client in your chair. We'll start at the beginning of the service and go all the way through checkout. No more guessing. No more wondering "but HOW did they know what to do and when to do it?!" I will break everything down to the most basic level and show you how to put the pieces back together in a systemized process. 

I love seeing others achieve their career goals in a fraction of the time it took me and I hope this provides the boost you need!

Welcome to Ambushed Curl Academy! I'm Your Educator, Amy Bush.

I've been a hair stylist for over 30 years and have been focusing solely on curls for almost half my career. I've studied across the globe and along the way developed my own approach to natural curls. In 2010, I opened Ambushed Salon, an exclusively curly hair salon, and have personally trained every stylist I've ever had on my team, taking them through my extensive Curl Immersion Internship to pass down my philosophies of what I call the 4 Pillars of ArchiTEXTURE: a system for working with natural curls.

Now I'm taking that education global with my online course, so you can learn it, too. I believe that having a systematic approach and an understanding of a variety of techniques allows us to adapt to each client's unique needs.

By understanding the psychology of our curly haired client's and their curls, we can not only better serve everyone in our chair but grow our business at the same time. 

If you choose to join me on this journey, I know this course will change everything you thought you knew about working with natural curls.

I can't wait to meet you!
Much Curl Love,

Amy Bush

"Working with Amy has been amazing! She's taught me so much about hair cutting techniques and always educates on the science part of hair. Amy has made me confident as a Curl Specialist and has cheered me on every step of the way." -Ester M.

What are the 4 Pillars of ArchiTEXTURE?

The 4 Pillars of ArchiTEXTURE is a system for working successfully with any and all curl textures.

Pillar 1


Lean how to effectively communicate & conduct a proper consultation through hair & scalp analysis and by understanding the psychology of curly clients.  

Pillar 2


Learn both wet AND dry cutting methods to complete your tool kit and allow you to adapt to any curl texture.

Pillar 3


Look at products and hair from the science viewpoint to learn how to select the right product type for your client. 

Pillar 4


Wow your clients with your styling skills by delivering beautifully defined curls and teach them how to recreate the look at home.

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What's in it for me?

  • Learn a system for working with natural curl textures
  • Cut down on your curly cutting times
  • Get consistent in delivering solid curly cuts - Understand how to translate techniques between textures 
  • Job security - over half the population has curly hair!
  • Tools to getting "unstuck"
  • Get inspired and leave burnout behind
  • Offer a speciality. There is an abundance of curly clients and not enough stylists to service them. The riches are in the niches. 
  • Understand both wet and dry cutting techniques and how to use them both to truly complete the cut

What's in the Course?

Take a peek inside!


You'll get: 

  • Over 120 instructional videos
  • In-depth coverage of each of the 4 Pillars
  • Quizzes to test your knowledge and progress
  • Diagrams, written text, worksheets, practice assignments & more
  • The confidence to work with any curl texture in your chair
  • Foundational skills that teach you how to build any haircut by understanding each component and will enhance the way you absorb future education
  • Ability to stay up to date with the course on the go with the mobile app
  • Certificate of Completion exam
  • Listing on the Stylist Directory with passage of Certificate of Completion exam

For a limited time, also get:

  • 30 minute virtual¬†call with Amy ($75 value)
  • Certificate of Achievement live skills assessment with Amy ($75 value)
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This course IS for you if...

  • You are comfortable using the internet
  • You are a cosmetology student, new stylist or established stylist looking to strengthen your foundational skills
  • You find curls intimidating 
  • You're ready to examine curls with an open mind and learn new perspectives
  • You feel like you missed out on curl education in school
  • You're struggling to find your niche and grow your business 
  • You're feeling burnt out and would like to try something new
  • You believe curls are a global connection

This course is NOT for you if...

  • You think the basics are boring 
  • You have all the knowledge you think you need
  • You love your comfort zone
  • You are always getting the results you want
  • You're satisfied with where you're at
  • You think that just knowing how to cut hair is enough
  • You think you can only connect with people who look like you 
  • You're not ready to show up and be all in
  • You have a "can't" or "won't" mentality 

If you're wondering... But why should I learn about ALL 4 Pillars? I only want to learn how to CUT curly hair!


I believe it is essential to understand all four parts to be able to truly deliver the amazing results your clients have been searching for. So many people out there have always hated their curls and really struggled to find a stylist that understood their struggles or knew how to really help them love their curls. They can be very skeptical. Cutting is just one piece of the pie. What’s a good cut if you can’t recommend the right products or teach them a solid home care routine? Digging into the psychology of their experiences and learning to anticipate their concerns will make you look like a mind reader and validate your credibility as a Curl Specialist. 

Styling Curly Hair
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"I have been searching for a curly hair program for a while now so when I saw this pop up on a Facebook group, there was no questioning it. This was my first curly hair class experience and it did not disappoint. I felt that it was extremely detailed in the information given and I appreciated that it was a very broad course. Touching on every single curl type from 2abc-4abc and everything in between. I have so much more confidence with my curly hair clientele than ever before thanks to Amy and her expertise. I would highly recommend this course to anyone wanting to learn more about curls." -Allyson P.

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Redefining Common Curl Myths

Learn the specifics of these myths and more during the course!

MYTH: You should never use shampoo on curly hair.

TRUTH: It's important to cleanse curly hair on a regular weekly schedule. There are many great options to maintain properly hydrated curls.

MYTH: Never brush curly hair.

TRUTH: There is a time and a place for brushing curls. It can actually be a great tool for detangling and helping to distribute product evenly.

MYTH: All curly hair needs high amounts of moisture.

TRUTH: Porosity is a top determining factor for what the hair needs. Hair will either need moisture, hydration, protein or a combination of these. 

Why should you learn from me? Because I've been there.

By going through the thought process and struggle of figuring out how to work with curls on my own, it provided me with a much deeper understanding of what every little technique did and how to use it to my advantage. Breaking it down to such a basic level allowed me to understand the “rules” and how to manipulate them. Eventually I was able to bring this all together into my 4 Pillars of ArchiTEXTURE system which I can’t wait to share with you. It’s high time all stylists were equipped with the education and confidence to handle any texture in their chair and I’m on a mission to reach as many stylists around the world as possible through online education. 

I can't wait to learn all about curls! Sign me up now!


Still have questions? Send us an email at [email protected]

“I am so grateful to have been able to take Amy's class! Everywhere I go I notice all the different hair types and identify them in the language I was taught during this course. I can think in my head of how I would cut and style that particular type of hair. I loved meeting on Zoom. It held me accountable and kept me on task with the course. The ladies that joined with me were from different places but I feel like we all had a common goal and became a great group of friends. Most importantly, it gave me confidence to do a curly haired client justice instead of winging it!” -Shayne U.

2 Levels of Competency 

Certificate of Completion is included and for a limited time, so is the Certificate of Achievement ($75 value)! 

Light blue background with swirls and the words Certificate of Completion

Online exam to test your comprehension of the course

The Details:

  • Must get 85% or above to pass
  • Unlimited tries- take it until you pass (exam answers will be shown after passing)
  • Exam includes 100+ questions in multiple choice, true/false, short answer and haircut diagrams.

After Passing:

  • Show off your new skills with¬†a Certificate of Completion to download and display
  • Get listed on our Stylist Directory¬†
Light blue background with swirls and the words Certificate of Achievement

Skill assessment though video submission

The Details:

  • MUST pass online exam to receive your Certificate of Completion before moving on to gain Achievement status¬†
  • Student submits video to prove skill competency and receives personalized feedback
  • Based on list of vital skills most important for your success

After Passing:

  • Show off your new skills with¬†a Certificate of¬†Achievement¬†to download and display¬†
  • Get listed on our Stylist Directory
  • Surprise bonus kit mailed to you!

Exams are optional but are the only way to get listed in our Stylist Directory or claim competency in the 4 Pillars system.



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What's Included:

  • Immediate and lifetime access to entire course (for the life of the ACA)
  • 120+ instructional videos
  • In-depth coverage of each of the 4 Pillars
  • Quizzes to test your knowledge and progress
  • Diagrams, written text, worksheets, practice assignments & more
  • Mobile app access
  • Certificate of Completion exam
  • Listing on the Stylist Directory with passage of Certificate of Completion exam

For a limited time, also get:

  • 30 minute virtual¬†call with Amy ($75 value)
  • Certificate of Achievement live skills assessment with Amy ($75 value)

Ready to get started?

Today is the day! Let's do this!

Sign Up Now!